by Michael Bergman | Nov 8, 2025 | Uncategorized
Scaling revenue is the lifeblood of any growing company. Yet, for technology, SaaS, and early-stage B2B firms, the cost of building aScaling revenue is the lifeblood of any growing company. Yet, for technology, SaaS, and early-stage B2B firms, the cost of building an...
by Michael Bergman | Sep 24, 2025 | Uncategorized
Understanding the Core: What Exactly is Fractional Sales?The “When and Why”: Triggers for Considering Fractional SalesScenario 1: Rapid Growth and Scalability DemandsScenario 2: Lack of Senior Sales Leadership or ExpertiseScenario 3: Market Entry or New...
by Michael Bergman | Sep 21, 2025 | Uncategorized
Cold calling in the corporate world is one of the toughest sales disciplines. Unlike warm leads or inbound marketing, a cold call is an uninvited interruption. The person on the other end of the line didn’t expect your voice, wasn’t planning on listening to your...
by Michael Bergman | Sep 19, 2025 | Uncategorized
Why Effective Trade Show and Conference Planning MattersEstablishing Objectives and MetricsDesigning a Pipeline ProcessStaff Training and ReadinessMarketing Collateral and Brand MessagingSocial Engagement Without OverextensionAvoiding Common Pitfalls Several errors...
by Michael Bergman | Sep 11, 2025 | Uncategorized
Deconstructing the Models: The Full-Time Promise vs. The Fractional RealityThe Overwhelming Benefits of a Fractional Sales HireBenefit 1: Unlocking Elite Talent at a Fraction of the CostBenefit 2: Drastically Reduced Time-to-ImpactThe Strategic Agility of a Fractional...
by Michael Bergman | Aug 30, 2025 | Uncategorized
Introduction: Why Small Mistakes Sink Big Opportunities1. Weak Openers That Sound Scripted2. Talking Too Much and Listening Too Little3. Cold Calling & Sounding Robotic or Nervous4. Failing to Research the Prospect5. Overloading With Features Instead of Value6....
