#1 COLD CALLING & PROSPECT TRAINING

Cold calling is the foundation of building strong pipelines, and at Cold Call Mike, we turn it into a skill your team can master with confidence. Our training focuses on authentic conversations, proven strategies, and targeted messaging that connect with decision-makers and drive real results.

Cold Calling & Prospect Training Program

 

1. Foundations of Cold Calling

• Understanding the role of cold calling in the modern sales process

• Overcoming fear and rejection with confidence-building techniques

• Mindset: shifting from “selling” to “helping”

2. Prospect Research & Targeting

• Identifying and qualifying ideal prospects

• Building and prioritizing call lists

• Personalizing outreach to increase response rates

3. Crafting the Conversation

• Developing attention-grabbing openers

• Building rapport quickly and authentically

• Asking the right questions to uncover needs and pain points

• Handling objections with ease and professionalism

4. Scripts & Messaging Frameworks

• Proven call scripts and talk tracks (customized to your business)

• When to stick to the script and when to pivot

• Creating value-driven conversations that lead to next steps

5. Call Execution & Role-Play

• Live practice sessions with real-time feedback

• Listening skills and tone mastery

• Turning gatekeepers into allies

• Effective closing techniques for meetings and follow-ups

6. Follow-Up & Tracking

• How to follow up without being pushy

• Using CRM tools to track activity and results

• Measuring call outcomes and setting improvement goals

7. Sustaining Success

• Building daily calling habits and routines

• Creating accountability systems for individuals and teams

• Continuous coaching and reinforcement strategies

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✅ By the end of the program, sales teams walk away with the confidence, scripts, and repeatable processes to transform cold calls into meaningful business opportunities.

#2 SALES PROCESS SETUP

A clear sales process is the backbone of consistent success. At Cold Call Mike, we help design and implement systems that streamline outreach, follow-up, and closing—giving your team a repeatable roadmap that boosts efficiency and maximizes conversions.

Sales Process Setup Program

 

1. Foundations of a Sales Process

• Why a defined process drives consistency and growth

• Aligning sales stages with the buyer’s journey

• Shifting from random activity to a structured system

2. Mapping the Sales Stages

• Defining clear steps from lead to close

• Creating benchmarks for each stage

• Eliminating bottlenecks that stall deals

3. Tools & Systems Integration

• Choosing and setting up the right CRM

• Automating tasks to save time and reduce errors

• Ensuring visibility and accountability across the team

4. Lead Management & Qualification

• Establishing criteria for a qualified lead

• Building workflows to capture and route leads effectively

• Prioritizing prospects for maximum impact

5. Messaging & Touchpoints

• Standardizing outreach templates and cadence

• Incorporating phone, email, and social for multi-channel engagement

• Balancing personalization with efficiency

6. Metrics & Tracking

• Defining KPIs to measure success at each stage

• Setting up dashboards and reports for visibility

• Using data to continuously improve the process

7. Sustaining & Scaling the System

• Training the team to adopt and follow the process

• Building accountability into daily routines

• Refining and adjusting the process as the business grows

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✅ By the end of the program, your team will have a repeatable, streamlined sales process—backed by the right tools, metrics, and habits—that turns prospects into customers with greater efficiency and predictability.

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#3 TEAM COACHING

Strong teams don’t just happen—they’re built through guidance, practice, and accountability. At Cold Call Mike, our team coaching develops salespeople into confident professionals by sharpening skills, fostering collaboration, and inspiring leadership that drives lasting results.

Team Coaching Program

1. Foundations of Sales Team Performance

• Understanding team dynamics and individual strengths

• Building a culture of accountability and growth

• Shifting mindset from “individual seller” to “team success”

2. Leadership & Communication Skills

• Developing leaders within the sales team

• Enhancing listening and feedback techniques

• Encouraging open communication and trust

3. Skill Development & Training

• Identifying skill gaps and creating tailored improvement plans

• Role-play sessions to sharpen real-world application

• Reinforcing core sales techniques through ongoing practice

4. Motivation & Mindset

• Instilling resilience and confidence to handle setbacks

• Creating incentives and recognition that drive results

• Cultivating a positive, winning mindset across the team

5. Collaboration & Synergy

• Encouraging teamwork and knowledge sharing

• Building strategies that leverage collective strengths

• Reducing silos to improve efficiency and results

6. Performance Tracking & Accountability

• Setting clear goals and expectations

• Implementing performance check-ins and coaching feedback loops

• Using data to celebrate wins and identify improvement areas

7. Sustaining Long-Term Growth

• Creating habits that stick beyond training

• Continuous reinforcement through coaching and mentoring

• Scaling leadership skills as the team expands

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✅ By the end of the program, your sales team will be more confident, collaborative, and results-driven—with stronger leadership, improved communication, and the mindset to sustain long-term success.

#4 TRADE SHOWS & NETWORKING

Trade shows and networking training are powerful opportunities to create meaningful connections. At Cold Call Mike, we train your team to stand out, engage with confidence, and turn every introduction into a potential business relationship that fuels growth.

Trade Shows & Networking Program

1. Foundations of Event Success

• Understanding the role of trade shows in the sales cycle

• Setting clear goals: lead generation, brand awareness, partnerships

• Preparing the right team mindset for live events

2. Pre-Event Strategy & Planning

• Researching attendees and exhibitors in advance

• Crafting an outreach plan to maximize connections

• Designing booth messaging and materials that attract attention

3. First Impressions & Engagement

• Mastering the art of introductions and small talk

• Using body language, confidence, and presence to stand out

• Asking engaging questions that spark real conversations

4. Networking Skills & Relationship Building

• Building rapport quickly and authentically

• Identifying high-value prospects and partners

• Moving conversations from casual to meaningful business discussions

5. Presentation & Pitching

• Delivering concise, compelling pitches on the spot

• Tailoring your message to different types of attendees

• Using demos, visuals, and stories to create impact

6. Follow-Up Systems

• Capturing and organizing contacts effectively

• Crafting personalized follow-up messages

• Moving trade show leads seamlessly into your sales process

7. Sustaining Connections

• Turning one-time introductions into long-term relationships

• Building a networking routine beyond trade shows

• Leveraging partnerships for future opportunities

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✅ By the end of the program, your team will know how to stand out at events, engage with confidence, and transform every introduction into a potential business relationship that fuels growth.

#5 FRACTIONAL SALES

When you need more than a trainer and are looking for a hands-on sales leader to drive results, our Fractional Sales service is the answer. Get a world-class sales professional embedded in your team, executing your sales strategy, and closing deals on a contract basis. It's the perfect solution for businesses needing to accelerate revenue without the cost and commitment of a full-time senior hire. Leverage Mike's real-world expertise to build your pipeline and close more deals, exactly when you need it.

Trade Shows & Networking Program

1. Foundations of Event Success

• Understanding the role of trade shows in the sales cycle

• Setting clear goals: lead generation, brand awareness, partnerships

• Preparing the right team mindset for live events

2. Pre-Event Strategy & Planning

• Researching attendees and exhibitors in advance

• Crafting an outreach plan to maximize connections

• Designing booth messaging and materials that attract attention

3. First Impressions & Engagement

• Mastering the art of introductions and small talk

• Using body language, confidence, and presence to stand out

• Asking engaging questions that spark real conversations

4. Networking Skills & Relationship Building

• Building rapport quickly and authentically

• Identifying high-value prospects and partners

• Moving conversations from casual to meaningful business discussions

5. Presentation & Pitching

• Delivering concise, compelling pitches on the spot

• Tailoring your message to different types of attendees

• Using demos, visuals, and stories to create impact

6. Follow-Up Systems

• Capturing and organizing contacts effectively

• Crafting personalized follow-up messages

• Moving trade show leads seamlessly into your sales process

7. Sustaining Connections

• Turning one-time introductions into long-term relationships

• Building a networking routine beyond trade shows

• Leveraging partnerships for future opportunities

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✅ By the end of the program, your team will know how to stand out at events, engage with confidence, and transform every introduction into a potential business relationship that fuels growth.